Ambrica produces documentaries of international scope and interest for broadcast and the web.

Ambrica Productions is an independent production company based in New York City. Ambrica creates documentaries of international scope and interest for broadcast, theaters, and the web. The company is well known for its award winning documentaries about China: CHINA – A Century of Revolution, China in the Red, Young & Restless in China. Ambrica has also produced critically acclaimed biographies of iconic American women – Eleanor Roosevelt and Mary Pickford – for the PBS series American Experience.

The company’s most recent film Death By Design is a feature documentary, filmed partly in China, which investigates the secretive world of the electronics industry and reveals the unforeseen consequences of our addiction to our digital devices. Released in 2016, the film is still playing in festivals around the world and is now in educational and international distribution.

In 2011 Ambrica launched The Story Exchange, a nonprofit digital media project dedicated to telling the personal and professional stories of women business owners — and to exploring the role of entrepreneurship in advancing women’s economic independence. To date, 65 short films have been produced in the US, Hong Kong and Singapore and reached viewers in over 100 countries.


Sue Williams

Sue Williams started Ambrica Productions in 1986. Under her leadership, Ambrica has produced awarding-winning films on a range of subjects, including feature-length documentaries about China which aired as stand alone specials on PBS, as well as 2 films for the PBS series Frontline. She has also directed biographies of two American icons, Eleanor Roosevelt and Mary Pickford, for American Experience. In 2011, she co-founded The Story Exchange to inspire women to achieve economic independence through entrepreneurship.

Her films have aired on television in dozens of countries and played in festivals around the world. Her work has been recognized with numerous awards, including Cine Golden Eagles, Edgar Dale Screenwriting Awards, Hugo TV awards, Chris Awards.  In 2016 she was awarded the Boston Globe Filmmaker Fund Award for Death By Design.

Victoria Wang
Co-Founder, The Story Exchange

Victoria Wang is a former banker and marketing consultant with more than three decades of experience in the financial world. As she rose through the ranks of corporate America, she saw very few role models or even other women to talk to at senior levels. By the time she left she wanted to find ways to mentor women and to encourage them down the path to economic independence. Not one to sit home and retire, Victoria travels the world looking for stories and is learning to play jazz piano in her free time.

Riva Richmond
Director of Digital Media, The Story Exchange

Riva Richmond is a longtime journalist focused on technology, global business and small business. She was most recently a senior editor at The Economist Intelligence Unit and has written for The New York Times,, The Wall Street Journal, Dow Jones Newswires and other national publications. Riva is passionate about travel and has traversed the Middle East, Europe, India and Central America. Formerly a dancer and then a martial artist, she now practices hatha yoga and surfs her local Rockaway break.

Candice Leigh Helfand
Associate Director of Digital Media, The Story Exchange

Candice Leigh Helfand is a news media professional with OVER a decade of experience. She worked as a journalist for some of the largest news organizations in the country (including CBS Local News and The Star-Ledger). She earned her B.A. in Journalism & Media Studies at Rutgers University. In her spare time, she enjoys singing and writing content as a volunteer for the Women’s A Cappella Association.

Nusha Balyan
Associate Producer and Web Producer

Nusha Balyan joined Ambrica Productions in 2011 when she helped launch The Story Exchange, working on featured video profiles, creating short web videos and managing The Story Exchange website. She is the associate producer on Death by Design. Nusha has worked on long narrative pieces for PBS and BBC World News America, produced radio pieces for NPR’s Latino USA, managed various websites and written for the Huffington Post. Nusha is bilingual in English and Bulgarian.